Let’s Kick Some Trash Campaign launched

February 8th, 2014 by

Zero Waste Yukon partners announced their “Let’s Kick Some Trash” campaign at Yukon College’s Ayamidigut campus today.  The College is one of four locations in Whitehorse along with Java Connection, Midnight Sun Coffee Roasters and the Chocolate Claim where customers purchasing hot drinks in disposable cups can receive a cup sleeve encouraging them to switch to a reusable travel mug.

 “We need to think about what we are putting in the landfill and why,” says Raven Recycling’s Joy Snyder.   “Kick the Trash focuses on a habit we can easily change that will have a beneficial impact on the landfill.  Disposable coffee cups seemed like a logical place to start given that it is estimated that Whitehorse residents throw out at least 20,000 disposable cups a week!”

“The College Bookstore sold 2,076 hot drinks last month.  Around 800 were in reusable mugs and the rest were in disposable cups.  We want to flip that number or better over the course of the campaign,” said Colleen Wirth, Director of Student Infrastructure Services.

“Probably only about 5% of our customers currently bring their own cup,” says Java Connection owner Cindy Beasley.  “Disposable cups are a cost to our business and the environment and we’re looking forward to seeing more people with their own cups.”

Zero Waste is a philosophy that challenges everyone to maximize the life of any product by reusing, recycling, reselling, refurbishing AND composting while minimizing the amount of waste that is generated in the first place.

To encourage Yukoners to bring their own cup over the next four months, a team of the Zero Waste Spotters will be on the lookout for people using reusable mugs and shopping bags at various locations around Whitehorse.  Consumers spotted using their own reusable cups and bags will be rewarded with special Zero Waste tokens that can be redeemed for one free coffee at the College Bookstore, Java Connection or the Chocolate Claim.

Zero Waste also invites Whitehorse residents to a Zero Waste Indoor Community Garage Sale sponsored by North Star Mini Storage on February 15th from 10 am to 4:00 pm at the Canada Games Centre. People are invited to resell their goods thus diverting them from the landfill and helping the environment at the same time.

More elements of the campaign will be released in March. Listen for ads on CKRW and visit the Zero Waste website at:  www.zerowasteyukon.wpengine.com.



For more information:

Joy Snyder, Raven Recycling Society: 667-7269, ext.25

Colleen Wirth, Yukon College: 668-8721

Lara- Rae Grant, North Star Mini Storage: 633-5402

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